Sub-Brand Templates

Everything you need to launch a new service line under VIP Medical Group.

New Sub-Brand Checklist

1
Define Service Line Name

Follow naming conventions: [Condition] Treatment [Specialists/Clinic]. See Architecture page.

2
Create Visual Assets

Sub-brand logo, icon, and any specialty-specific imagery following Visual Identity guidelines.

3
Build Website

Use website template below. Deploy to Render. Password protect for staging.

4
Add to Parent Site

Update SERVICE_LINES array in VIP Medical Group website to include new sub-brand.

5
Update Brand Portal

Add new sub-brand to architecture documentation and download new assets.

Website Template

Sub-Brand Website Starter

Complete HTML/CSS/JS template for new service line websites. Includes login protection, referral forms, and responsive design.

View on GitHub

Content Structure Guide

Page-by-page content requirements for sub-brand websites. What to include on each page.

Coming Soon

Required Website Pages

Homepage

  • • Hero with value proposition
  • • Trust indicators (stats)
  • • Treatment overview
  • • Before/after results
  • • Reviews section
  • • CTA form

Treatments

  • • Individual treatment pages
  • • Procedure descriptions
  • • What to expect
  • • Recovery info
  • • FAQs

About/Locations

  • • Why choose us
  • • Physician profiles
  • • Location listings
  • • Insurance info
  • • Contact details

Adding to Parent Site

To add a new sub-brand to the VIP Medical Group parent website, add an entry to the SERVICE_LINES array in script.js:

{
    id: 'new-specialty',
    name: 'New Specialty Clinic',
    tagline: 'Your Specialty Tagline',
    description: 'Description of what this specialty treats...',
    image: 'https://url-to-specialty-image.jpg',
    features: [
        'Treatment option 1',
        'Treatment option 2',
        'Treatment option 3'
    ],
    url: 'https://new-specialty-clinic.onrender.com',
    cta: 'Visit Site'
}

The service card will automatically render on the parent site. No HTML changes required.

Deployment Workflow

1
Clone Template

Fork the Vein Treatment Clinic repo as starting point

2
Customize

Update content, images, treatments for new specialty

3
Deploy

Push to GitHub, deploy to Render as static site

4
Connect

Add to parent site SERVICE_LINES array