🎨 Visual Identity
Colors, typography, and visual standards from the official Brandbook 2026
Typography
DM Sans is the visual voice of our innovation. This modern geometric sans-serif strikes the perfect balance between clinical precision and human approachability.
DM Sans Black
Headlines, section titles, hero text
DM Sans Light
Body copy, paragraphs, general content
DM Sans Light Italic
Emphasis, captions, secondary info
VIP Medical Group Colors
The parent brand uses a professional slate palette with a highlight blue accent.
#4d5b64
RGB: 77 / 91 / 100
#b2bcc3
RGB: 178 / 188 / 195
#f2f2f2
RGB: 242 / 242 / 242
#416dff
RGB: 65 / 109 / 255
Vein Treatment Clinic Colors
VTC uses a vibrant purple-magenta palette conveying innovation and care.
Primary Colors
#6601a9
RGB: 102 / 1 / 169
#ce27ff
RGB: 206 / 39 / 255
Secondary Colors
#480178
RGB: 72 / 1 / 120
#9200be
RGB: 146 / 0 / 190
Auxiliary Colors
#4d5b64
#90a4ae
#f2f2f2
#4fc3f7
Pain Treatment Specialists Colors
PTS uses a professional blue palette with yellow accents for energy and optimism.
Primary Colors
#2b3180
RGB: 43 / 49 / 128
#416dff
RGB: 65 / 109 / 255
#83b3ff
RGB: 131 / 179 / 255
Auxiliary Colors
#4d5b64
#90a4ae
#f2f2f2
#f7c934
Photography Guidelines
Our visual language is a reflection of our excellence. Every image must be purposeful, building a strong, consistent aesthetic that reinforces VIP Medical Group as a leader in the industry.
🎨 Visual Aesthetic
Our imagery should feel modern, clean, and diverse.
🔍 Clarity
Compositions should be understandable and uncluttered.
🌍 Representation
We embrace diversity to reflect the wide range of patients we serve.
💎 Brand Alignment
Every image must explicitly reflect our core values of trust, care, and excellence.
⚡ Quick Reference
| Element | VIP Medical Group | VTC | PTS |
|---|---|---|---|
| Primary Color | #4d5b64 | #6601a9 | #2b3180 |
| Accent Color | #416dff | #ce27ff | #f7c934 |
| Title Font | DM Sans Black | ||
| Body Font | DM Sans Light | ||