👥 Marketing Team Directory

VIP Medical Group Marketing Department

🎯 Leadership

C

Cat

Chief Marketing Officer (CMO)
  • Vision, OKRs, brand governance
  • Compliance & legal approvals
  • Budget & channel strategy
  • Cross-department alignment
JJ

JJ

Director of Marketing Implementation
  • Channel handoffs & data flow
  • Website updates
  • Source-of-truth reporting
  • Digital team performance review

💻 Digital Marketing Team

Reports to JJ

E

Eze

SEO Specialist
  • Keyword research
  • SEO implementation
D

Daniela Llano

GEO/AEO Strategy Lead
  • AI-first search optimization
  • SERP & AI-answer monitoring
  • Competitor research & tracking
D

David

Site & Reputation Manager
  • Website content & schema
  • GBP, Yelp, review sites
  • ClickUp, timelines, stakeholder comms
  • Market research
A

Ama

Ads Manager
  • PPC/Meta/Reddit/Bing/Zocdoc
  • OTT/OOH campaigns
  • Daily saturation reports
  • Budget & KPI targets

Contract Team

Rohan

Blog Writer Brief-driven, EEAT optimized

Sathya

Backlink Acquisition

Andre & Kaarel

Web Developers

📱 Social Media Team

S

Salo

Social Media Manager
  • B2B & B2C content strategy
  • UGC & content calendar
  • AI retrievability optimization
  • 2026 Goal: LinkedIn B2B retargeting
J

Julio Vargas

Content Production & Strategy
  • Key visuals & campaigns
  • Social media content creation
M

Migue

Video Editor
  • Short & long-form edits
  • Testimonials, explainers
  • Color & audio polish
M

Maleja

Community Engagement Specialist
  • DMs & comments response
  • Tone of voice knowledge base
  • Coordinates with Gabi (CS)

Part-Time Content Capture

Jackie Arroyo

Sonographer (Clinic Staff)

Jackie Volney

UGC Creator (Texas)

🎬 Production Team

JL

Juan Leon

Video Production Manager
  • Shoots & post-production pipeline
  • Asset library QA
  • Lobby videos & performance boards
  • Staff incentive programs
J&M

Jonny & Mangel

LMS Content (Litmos)
SM

Santi M

Long-form & Testimonials

📰 PR & Earned Media

E

Erika

PR & Earned Media Lead
  • Earned media calendar & pitches
  • Press kits & physician quotes
  • Awards & submissions
  • Media training with doctors
  • Crisis comms drafts
  • Share of voice tracking

🎨 Creative & Design Team

S

Sara

Creative/Design Manager
  • Print, signage & brand toolkit
  • Vendor coordination
  • Direct mail (WIP)
  • Back office support materials
X&L

Xime & Laura

Materials & Communications Designers
  • Brochures, postcards, one-pagers
  • Internal comms & decks
  • Clinic art & posters
  • Material ordering
S

Sarita

Website Creative/Design
  • Landing pages & CRO tests
  • UX/UI standards
  • Static ads for digital
V

Valentina

Digital Design & Email
  • Internal & external email design
  • Email performance analysis
  • B2B email support
  • Copywriting

📧 Email Marketing

S&V

Santi & Valentina

Email Marketing Team
  • B2B, B2C & internal emails
  • Lifecycle/CRM journeys
  • Reduce patient drop-offs
  • Review acquisition campaigns
  • Coordinate with Ops (Kelsey, Gabi)

🤝 Referral Marketing

DH

Dr. Hanna

Medical Liaison
  • ZocDoc strategy & optimization
M

Mia

Business Development Manager
M&G

Mateo Castaño & Gabi Márquez

Referrals Coordinators
  • Referring practice relationships
  • Lunch-and-learns & events
  • Territory coverage & office visits
  • Leave-behinds & referral loops

📊 Analytics & Operations

MJ

MJ (Maria Jose)

Marketing Analytics
  • AIVO KPIs & dashboards
  • Attribution & saturation tracking
  • Freshpaint & Medwork integrations
  • Marketing analytics reports

🔗 Key Cross-Team Collaborations

Ads Performance: Ama ↔ Sara ↔ Juan Leon ↔ Sarita
Social Boosting: Salo ↔ Ama
Community Response: Maleja ↔ Gabi Soares (CS)
Patient Comms: Santi/Valentina ↔ Kelsey/Gabi (Ops)
PR Content Recycling: Erika ↔ Social Team
Clinic Saturation: Ama ↔ Dr. Michael